Who doesn’t love them a little bit of Lacroix? Start practicing on the pronunication because you’ll soon be seeing Desigual all over stateside thanks to their fantastic design and this upcoming capsule collection with none other than Mister Christian Lacroix. The Barcelona based company is bringing their Spanish flair overseas and sharing it with American fashion loving counterparts. Touted as the “More for Less” brand, it could very well be that Desigual will expand like wildfire through the U.S. much like Zara, their Spanish brethren of fast fashion.
Upon walking into WWDMAGIC, one could spot Desigual’s expansive booth from miles away and no matter where you turned someone was toting their namesake carryall. Champagne, cheeses, and fruits tempted palates while live art installations of painting on models and constructing a large gown from magazines were a visual treat. The booth was constantly filled with life and much traffic a buzz; not only about the Lacroix collaboration, but about Desigual’s gorgeous women’s and menswear in their regular line. Chunky knits, coats, and jackets lined walls as bags, jewelry, and accessories were a hot commodity to view. Even printed underwear were screaming to be donned, as fashion does begin from the inside out.
After speaking with Manel Jadraque, the Chief Operating Officer of Desigual, I learned more of the intricacies of the collaboration and inspiration that brought this dream collection to fruition. Lacroix is known for designing statement pieces that are dripping with glamour, drama, and intensity. The luxurious use of the well known and favored fabrics of velvet, satin, taffeta and collage of patchwork and striped patterns give the look of haute couture at prêt-à-porter price points. The capsule collection is to release Autumn/Winter 2011-12 with 40 garments beautifully designed by the famed French couturier. Due to the response and success of the initial debut, expect a Summer 2012 collection to release with even more strong and vibrant pieces.
Monsieur Lacroix said about Desigual: “I was awestruck by the first girl dressed by desigual that I saw in Paris. As I watched her, I could recognize in her a member of my own tribe. It was an explosion of colors and patchwork under the elegant, discreet and always monotonous French sky. It was fantastic, truly love at first sight, a breath of fresh air, all multicoloured, scorching, revitalizing, radiating Mediterranean colours and flavours and creeping into this global and colourless magma inhabited by zombies and clones.”
As a tactile person, I couldn’t help but stroke each piece and discover the softness of the cotton and velvets, in addition to the details of the flocking and embroidery. The prints vary from stripes to florals, yet all intertwining to give an overall cohesive feel. Patchwork is heavily prevalent within the pieces and pay homage to a former 70s era. Military inspired pieces make an appearance in bottoms and through stylistic cuts of coats and jackets.
It is described that this capsule collection is a dream and love story. In the beginning, love at first sight with admiration and becoming more enamored with each other. As the relationship between Monsieur Lacroix and Desigual matures, you can be sure to see their parallel universes of design entwine and expect even more luxurious clothes and accessories for the Spring/Summer 2012 season.
Thank you to Desigual for a beautiful showing of your line and the new Lacroix!