The buzzing excitement could be seen throughout Northpark Center as the temporary space across from Henri Bendel opened it’s doors yesterday as the H&M Pop-Up Shop, where everything is under $100. The temporary store will be open until Spring 2011 to tide over many a long waited fans until October 2011, the projected date for the actual H&M Dallas storefront opening.
Upon entering the Swedish brand’s doors, approximately 60 percent of the space is women’s and 40 percent men’s. A large staff is at hand to keep the store well merchandised even amongst all the madness and industrial feel of the fixtures.
Colorful wall graphics, flat screen TVs displaying H&M press mentions, and a designated lounging area to rest tired feet all invited the hoards of shoppers to H&M’s world of fast and frugal fashion. Palettes of red, black and nudes enticed the women; while red, black and white catered toward the men. The selection ranged from cocktail hour to casual wear and classic pieces to mix and match. Low priced accessories were being snapped up with the quickness; scarves, clutches, jewelry, and shoes were seen flying off the new set shelves.
Lots of the ladies’ finds are fitting for the holiday season with jeweled looks, shimmering sequins, studded accents, and ruffled and draped detailing. Menswear featured fine lines for more formal looks and a slouchy yet sharp selection for everyday wear. Don’t fret if you didn’t find your size yesterday, new shipments are arriving daily and clothing will change every few weeks. The staff was quick to replenish sizes and depleting stock while were circling the floor to answer any questions.
One can only imagine how grand the upcoming H&M store will be in the land where everything is bigger and better. Scheduled to open it’s doors in October 2011 in the location across from the Barneys New York upstairs; though they keep touting there are many surprises ahead.
After the major shopping binge I did in NY, I only participated in the H&M mania by walking out with a new studded hair band and set of shiny bangles. Share your frugal finds and shopping steals!