Lindsay Lohan is adding more slashes to her resume day-by-day, as in: Actress/Singer/Hot Mess/Legging Connoisseur/Artistic Adviser at Ungaro and now Lifestyle Brand. Don’t cough out your morning coffee just yet, Lohan is expanding her leggings label, 6126, to an entire apparel line for Fall 2010 with intentions of more lifestyle brand extensions planned for 2011. Sounds like a major take on for the buxom blonde, yet this apparel empire will be juggled with her current gig at Ungaro, where much ranting and controversy occurred this past season.

In true LiLo form, she broke the news through a tweet on Tuesday, ” “i need MORE followers i am so sad about this, how can i tell everyone about my 6126 full collection COMING OUT! all clothing.” Who needs publicists when you have the world of Twitter?

The brains and financial backing behind the 6126 LLC empire are Kristi Kaylor and Henri Levy, respectively, spoke exclusively to WWD about the expansion. Levy is the chief executive officer of Los Angeles’ DNAM Apparel, and who we have all to thank for producing clothing for the never-ending, badazzled Ed Hardy line.

“We’ve had amazing success with the leggings line,” said Kaylor. “We have a great business with Neiman Marcus and several hundred great specialty stores. [DNAM Apparel] was the perfect partner to work with 6126 and grow it as a lifestyle brand. We’re launching the full clothing collection next year, and a cosmetics line, handbags, shoes, jewelry in spring 2011.”

What to expect from this upcoming Fall 2010 apparel line? Fabrics will include the same Modal and lace used in the leggings, plus cashmere and leather. There will be 100 pieces set out for Fall, while for Spring 2011 they will bumping it up to 150 pieces. Even though Kaylor cites “It’ll be a young contemporary price point with contemporary styling” in this uneasy and fledgling economy, the pricing strategy seems quite high. The 6126 line will be wholesaling from $18 for basic leggings to $300 for a leather jacket (remember that’s just wholesale.) The average retail price points will fall between $100 and $150. The 6126 leggings currently retail from $68 to $120 at Neiman Marcus, Bloomingdale’s, Macy’s, Nordstrom and specialty stores nationwide, plus Harrods, Lane Crawford, Kitson Japan and Isetan internationally.

With their sights aimed high, Kaylor estimated sales of $3 million a year for the leggings, while Levy estimated the clothing collection’s sales will be $10 million wholesale. The duo expresses how Lohan doesn’t just lend her name to the brand, but is a hands-on integral partner.

I think there are too many people out there thinking and hoping that everything Lindsay Lohan touches will turn into gold, while we’ve watch time and time again the failures and disappointments. The sketches bring nothing new or exciting to the scene, while the look highly inspired by other designers and what every LA girl goes out in. Below are a gallery of the preview sketches of the upcoming Fall 2010 from 6126.

Picture Credit: WWD

Steve Madden for Olsenboye Suede Flat

Steven Madden Ltd., the company behind licensee brand Steve Madden, inked a licensing deal with Dualstar Entertainment Group, a.k.a. the Olsen Twin’s mega-empire to produce a collection of footwear and accessories for the new Olsenboye line.

Olsenboye, which is the Olsen’s ancestral name, is going to be distributed exclusively at J.C. Penney with a teaser preview to 50 stores and on jcp.com starting November 6th.  The full collection will be available to 600 J.C. Penney stores later in February, retailing from $20 to $50 and includes sizes 0 to 15.

Steve Madden for Olsenboye Plaid Slouch Hobo

The Olsenboye shoe collection will consist of styles such as colorful suede flats and casual canvas sneakers.  The handbags come a variety of slouched shapes as well as smaller bucket bags and feature acid wash and plaid prints.  It seems the Olsen Twins are still very much in their grunge hobo phase, just translating it down to a mass market.  Mary Kate and Ashley, as much as I love you both, I may just have to pass on Olsenboye and stick to the classics: The Row and Elizabeth and James.

Picture Credit: WWD

Rachel Zoe for QVC Preview Image Credit: Fabulush

After this week’s episode of The Rachel Zoe Project, viewers were given an inside look at a meeting with Tiger J, a large manufacturer of faux furs. After many “I DIES! and LOVES!”, we fast forward a few months to the sneak peek preview of Rachel Zoe’s collection for QVC.  The collection embodies red carpet goods with pocket-friendly prices, all from $32 – $130.  The retro-vintage line includes lush faux furs (detailed below), statement-making jewels, and beaded evening bags.  So get ready to stalk out your Fall favorites starting September 12th at 8pm EST on QVC.com.

Click below to preview larger images of the collection:

Credit: QVC

First Look at Jane Aldridge of “Sea of Shoes” designs for Urban Outfitters

After months of rumors and speculation on the blogger darling, Jane of Sea of Shoes and Urban Outfitters collaboration, the first image was released today and causing a web frenzy.  Urban Outfitters sought out Jane’s talents after viewing her expressiveness and creativity on her cult-status blog.

Avid readers and shoe fanatics will have to contain themselves until this capsule collection exclusive to Urban Outfitters of three styles is released next month in July. “I’m really excited to bring my designs to Urban Outfitters,” says Aldridge. “The inspiration for this collection is a mish-mash of some of the elements of my favorite pairs—sort of Victoriana meets gladiator warrior.”

Within the collection there is to be:

1) Dramatic knee-high brown leather peep-toe boots featuring top-stitched detailing
2) Lacing at the front, black gladiator heels with studs and twin buckle straps
3) Lace-up pointy skimmers

Kudos to my fellow Texan and for bloggers taking the fashion world by storm!

credit: Urban Outfitters and Sea of Shoes

Disney and Tim Burton are taking the classic story of Alice in Wonderland and putting their golden touches on it. Coming to theaters March 12th, 2010, fans will have to wait on the edge of their seats for more sneak peeks and trailers. With the new and much improved 3-D technology that heightens the viewer’s experience, Alice in Wonderland will captivate the audience in both 3-D and traditional formats. The cast alone is much to be applauded about featuring: newcomer Mia Wasikowska, 19, from Australia as Alice; Johnny Depp as the Mad Hatter; Michael Sheen as the White Rabbit; Helena Bonham Carter as the crazed Red Queen, Anne Hathaway as the pristine White Queen; and Matt Lucas as Tweedledee and Tweedledum.

Take a first look below at the breathtaking characterization of each actor.

Johnny Depp as the Mad Hatter

Anne Hathaway as the White Queen

Helena Bonham Carter as the Red Queen

Matt Lucas as Tweedledee and Tweedledum

Disney and Tim Burton’s Alice in Wonderland
In theatres March 12, 2010
Available in 3-D and Traditional formats

Credit: Disney, Daily Mail Online