Steve Madden for Olsenboye Suede Flat

Steven Madden Ltd., the company behind licensee brand Steve Madden, inked a licensing deal with Dualstar Entertainment Group, a.k.a. the Olsen Twin’s mega-empire to produce a collection of footwear and accessories for the new Olsenboye line.

Olsenboye, which is the Olsen’s ancestral name, is going to be distributed exclusively at J.C. Penney with a teaser preview to 50 stores and on jcp.com starting November 6th.  The full collection will be available to 600 J.C. Penney stores later in February, retailing from $20 to $50 and includes sizes 0 to 15.

Steve Madden for Olsenboye Plaid Slouch Hobo

The Olsenboye shoe collection will consist of styles such as colorful suede flats and casual canvas sneakers.  The handbags come a variety of slouched shapes as well as smaller bucket bags and feature acid wash and plaid prints.  It seems the Olsen Twins are still very much in their grunge hobo phase, just translating it down to a mass market.  Mary Kate and Ashley, as much as I love you both, I may just have to pass on Olsenboye and stick to the classics: The Row and Elizabeth and James.

Picture Credit: WWD