Happy to announce my participation in Gap’s #DressNormalProject! Big thanks to the talented Mr. @sweatengine and grateful for all those creative souls I met on that long, hangry day! Read More about my experience…
From Rebekka Bay, creative director of Gap and COS:
How did the whole idea of “Dress Normal” come about?
“The idea really came up because I strongly believe that what Gap does so well, and certainly what American casual wear does so well, is allowing you to dress for your life, rather than [let] your dressing decide how you live. That’s pretty much the idea.”